I help ambitious changemakers experts build fulfilling and sustainable businesses - with smart and aligned marketing and operational strategies.
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Hey Reader!
If I were to ask you to describe your personality, what would you tell me? That you’re fun, reserved, authentic, quirky, or expressive?
How about if I were to ask the same question about your “brand” personality? This question is probably harder to answer.
But in a crowded world, where we need visibility for our business, the only way to stand out is to define and live your brand personality.
Your brand personality is so much more than the pretty colors that your brand showcases. It is the heart and soul of your business. Your values, your vision, your mission, your brand promise, your tone of voice, an in-depth picture of your ideal client, your competitive positioning and of course, your visual aesthetics.
About a month ago, we did a deep dive into our client’s brand personality and over the course of this process, we pulled out so many nuggets they can use to define their brand in the world.
This brand identity will be used to shape their website content, their social content, their offers, and all of their messaging throughout their business. If used strategically, it will put them in a position to authentically grow their brand.
In this week’s blog, I walk you through the 8 step process we use to design a brand personality and what it looks like to position yourself for visibility and success in your unique space.
I promise if you take the time and effort to flesh out each of the individual steps, you will have the clarity and confidence you need to fully embody your brand’s personality!
And that, my friend, will give you the edge you need to shine bright and get known for your expertise.
Xo,
Lori
P.S. Need a visibility boost for your business? Let’s chat about what you’re currently doing and find your visibility gap so you can develop a plan to have the growth you desire.
✍🏼 What's New on the Blog ✍🏼
If I were to ask you what your brand personality is, could you tell me? Many business owners cannot. Sometimes we even have a hard time describing our own personality, let alone our brand personality. But in order for you to stand out and create a name for your business, your personality needs to shine through in every touchpoint of your brand. Here are the 8 steps to designing your brand personality.
Running a mission-driven business can be incredibly rewarding, but it also comes with its fair share of challenges. Many business owners find themselves overwhelmed and burnt out, struggling to balance their passion for their work with the demands of running a business. In this episode of On a Mission Mojo podcast, we will explore how to overcome overwhelm and burnout as a mission-driven business owner, drawing insights from a conversation with Emma O'Brien, a certified heart math coach and life coach. We will discuss the importance of self-care, managing stress, staying connected to your why, and building emotional resilience.
